Twin Flame (2025)
Branding
The logo is made of hand drawn 3D chrome letters, inspired by modern art design and Y2K aesthetics. Chrome and metallic, with a soft cloud background behind it makes it feel modern and slightly futuristic.
Chrome and Y2K are popular in youth visual culture, across social media, fashion, and digital art. This positions Twin Flame towards a broad audience that's into art and internet culture, rather than a traditional hair salon.
The chrome/cloud style carries through the whole branding: the logo on the storefront and signage, interior echoing the look, print elements, and social media templates. This brings it to a unique and complete branding.
