NAAVA — Picture Perfect (2022)
Concept, branding design, research and editing for my graduation project. The project focuses on "NAAVA," a character who goes to great lengths to meet modern beauty standards. In her song "Picture Perfect," she talks about how social media's beauty ideals can be harmful. The video shows how a heavily edited photo is transformed to reveal the real, unaltered image. NAAVA shifts between two worlds in the video: the idealized Instagram image and the unfiltered reality. By uncovering what's behind the photos, the project criticizes modern beauty standards and hopes to start a conversation that encourages young girls to embrace their natural beauty.
In collaboration with singer Aamadea, producer Yellow, and photographer Yres Isabella.