NAAVA — Picture Perfect (2022)
Concept, branding design, research and editing for my graduation project. NAAVA is an alter ego of myself that tries to live up to all contemporary beauty standards to the extreme. In Picture Perfect she sings about the negative effects of beauty ideals created by social media. In the video is seen how the edited photo is stripped from all adjustments and make-up. During this process she glitches between two worlds: The ideal image that she shows on Instagram and the reality. By showing what is hidden behind her photos, criticism is given on contemporary beauty standards. This can start a conversation that makes young girls realize that there is power in appreciating your own beauty.
In collaboration with singer Aamadea, producer Yellow and photographer Yres Isabella.