Funkie Radio (2022)
Branding and merchandise for Funkie Radio, a monthly event hosted at Funkie House, a clothing store that supports aspiring DJs by providing them with a platform to showcase their skills and gain exposure. The DJ sets are live-streamed and uploaded to Soundcloud for a wider audience.
For the branding, I drew inspiration from a retro aesthetic. The name "Funkie Radio" evokes a sense of nostalgia, reminiscent of classic radio stations. Therefore, I crafted a logo featuring a vintage two-tone radio design, a style popular in the 70s and 80s but making a resurgence in contemporary designs. To maintain the playful essence of Funkie House, I paired this with a quirky font. This design is primarily used in social media posts and on their website.
In addition to branding, I created merchandise that complements the logo. The backprint of the T-shirt extends the radio concept, bringing the logo to life as a cheerful radio character. This resonates with the overall vibe of the Funkie Radio event. I also designed stickers and tote bags to offer a complete package. This merchandise is available for sale at Funkie House.
