Trá Trá
Branding Design (2023)
Branding design for Trá Trá, including logo, color palette, typography, and overall visual identity.
Trá Trá is an Amsterdam-based social media agency for artists. The name comes from Latin culture, where it is used as a rhythmic chant to express energy, movement, and musicality.
This sense of rhythm and passion forms the foundation of the identity. Bold typography, block structures, and repetition reflect the flow of music, while the intense red color and serif font show passion, strength, and a powerful presence.
The result is a branding system that feels rhythmic, vibrant, and connected to the energy of music and culture. It is adaptable across different media, from social platforms to web and print.
